We received a monthly quantity of Shorts to localize that we then would manage in a shared database with the client in order to track the needed changes for each video.

This is how the production process worked:

  1. Translate the scripts from the original Shorts.
  2. Record the voiceover in the new languages.
  3. Sync the new voiceover and add text to the original videos.

Each video has a duration between 5s to 60s. At first, we produced 150 minutes per language per month.

Results

The Spanish channel completely exploded with over 800,000 subscribers on YouTube just months after the initial launch! The French channel has grown a little slower, but still gathered a strong audience of over 42,000 subscribers.

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In terms of views, the Spanish channel got over 365 million views and the French channel over 22 million views. Both channels are growing fast every single day.

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The best-performing videos

11 million views | 837K likes | 1.1K comments

https://www.youtube.com/shorts/VYWscKiiKwc

1.1 million views | 66K likes | 440 comments

https://www.youtube.com/shorts/v9xboqh5zJI

11 million views | 915K likes | 6.5K comments

https://www.youtube.com/shorts/e2bpcc58Ph0

964K views | 58K likes | 307 comments

https://www.youtube.com/shorts/WCvhW4O--SY

10 million views | 820K likes | 1.6K comments

https://www.youtube.com/shorts/DI7ZK7ReL5E

644K views | 37K likes | 203 comments

https://www.youtube.com/shorts/K4c7rrv0jn0

6.5 million views | 590K likes | 2K comments

https://www.youtube.com/shorts/WrYzj4LwyLY

541K views | 30K likes | 215 comments

https://www.youtube.com/shorts/geHpckp4VUY

6.1 million views | 500K likes | 1.5K comments

https://www.youtube.com/shorts/5_HbRCVjT08

460K views | 35K likes | 146 comments

https://www.youtube.com/shorts/yHsrdouDk-M

Long-form localization

We also started the localization process for some of the long-form videos that were made for Mini Katana’s second channel The WakuWaku. These videos also got great views in both languages, even though we only produced a few dozen of them.

419K views | 8.2K likes | 166 comments

https://www.youtube.com/watch?v=idnZJoSWevk

150K views | 2.8K likes | 111 comments

https://www.youtube.com/watch?v=dX68CEvuhtk&t=45s