The WakuWaku Case Study

For eight months, we worked as a creative agency for Mini Katana in their secondary YouTube channel, previously known as Meenee Katana and now rebranded to The WakuWaku.

Mini Katana, as a brand, focuses on katanas and topics related to the culture around them. Their main focus is selling physical katanas. As for the second channel, they intended to promote the katanas to an audience focused on anime that would subscribe to their newsletter.

Our work with The WakuWaku consisted of creating long-form YouTube videos completely related to anime.

This is how the process worked:

Research the kinds of videos performing well and propose topics for each video.
Write the script.
Record the voiceover.
Edit the video.
Create multiple thumbnails.

Each video duration ranges from 7 minutes to 20 minutes. We produced between 4 to 8 videos per month.

Results

Over the course of our work with them, The WakuWaku grew more than 200,000 subscribers. The frequency of posting was just one video per week.

In terms of views, the channel grew around 150 Million views in eight months, of which 9.5 Million views came from the long-form videos we produced—a total of just 32 videos.